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ENTREPRENEURSHIP IDEA: Complexities when costing online ads

Companies need to take into account the wide range of factors when weighing the potential value of an online ad placement against its cost. It can be challenging to determine a fair price for an ad...

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ENTREPRENEURSHIP: In digital marketing, success is knowing when to quit

Chanel Mackay, the Digital Media Director at Acceleration Media talks about how savvy brands in today's day and age need to adapt to their ever changing market. She explains how marketers can make the...

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ENTREPRENEURSHIP IDEA: Link shortening – Important for digital marketers

Have you ever heard of link shortening? This is used by organisations to compress website addresses in order for users to access their websites more efficiently. Gordon Geldenhuys, from Acceleration...

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CORPORATE NEWS: Digital marketing catching up to global trends

Digital marketing in SA’s automotive sector is getting up to speed with global trends. This is according to Michael Walker from Acceleration Media. He explains how SA is slowly catching up with...

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ENTREPRENEURSHIP IDEA: The year of the social customer

With our current harsh economic situation, leading brands may look to promote and create awareness on social media rather than the traditional way. Gordon Geldenhuys from Acceleration Media elaborates...

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AMABUJWA: The right media planning mix for business performance

The road to successful digital media planning can be tough. Chanel Mackay from Acceleration Media takes us through the process and media landscape that is required from the conception stage up until...

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